Businesses communicate the impact that they have in many different ways; for some it is a part of their regular and ongoing marketing communications, for others it is something that they do annually by publishing an impact report (a legal requirement for all B Corps), whilst many still avoid it altogether. Communicating impact is only going to become more important for businesses. Whether or not measuring and communicating impact on planet and people as well as reporting on profit is a legal requirement, or simply a step towards transparency, more and more organisations are starting to share this information.
From talking to clients and fellow B Corps, we realised that often the people responsible for measuring and communicating impact were having to work a lot of things out for themselves, and through trial and error. We want to help take the guess work out of this task.
In this article, our sustainability consultant and copywriter Beth shares her seven top tips for getting your content in shape to best communicate your impact.