There’s nothing more frustrating then visiting your favourite website, only to find the pages are taking foreverrrr to load. So what can you do to ensure your site is fully up to speed?

Here at Leap we work with websites on a daily basis, from greening up the web with eco-hosting, designing for change, or developing with a difference – we know what goes into making a good, efficient site.

Find out more about Leap’s services here.

Today we are pleased to be sharing our expertise, and talking the importance of site speeds – but before we get started, let’s talk the consequences of a slow-operating website.

Bad User Experience

A slow site can be a major buzz-kill to any of your customers. Studies show that 47% of consumers expect a web page to load in 2 seconds or less, and a whopping 40% of people abandon a website that takes more than 3 seconds to load.

In short – if your website is not loading at a snap of finger, then you run the risk of losing nearly half of your customers – both new and existing.

Additionally, sites with a longer load time are reported to have a higher percentage of bounce rates and a lower percentage of average time spent on page, which in turn could cause a negative affect on conversion ratings.

Negative Impact On SEO

The speed of your site not only affects the overall experience for all your users, but can alter the way your pages rank in Google’s SERPS (search engine result pages). Slow web pages means search engines find it difficult to accurately crawl individual pages, affecting the indexation of your site.

And by no means does this discount your mobile site, as of July 2018 Google will roll out their new ranking algorithm named the ‘Speed Update’ that focuses especially on page speeds for mobile search.

So you see our point, a quick-fire site is pretty crucial for ANY website.

Not sure on your site’s performance? Pingdom is a great tool for anyone wanting to evaluate the speed of their site (and the test is free – bonus!).

To help you improve your website, we’ve put together a collection of top tips on how to get your site up-to-speed with a combination of recommendations ranging from easy to advanced.

Leap’s Top Tips For A Speedy Site

Implement Browser Caching

Enable caching on html files, CSS style sheets, JavaScript as well as graphic images and other multimedia content.

Recommended by Leap: Cloudflare is a great, easy-to-use tool that will improve your browser caching.

Ability: Easy

Optimise Images

Reduce image sizes and ensure images are in the correct formats for example, PNG’s work better for graphics and JPEG’s are more suited to photographs.

Recommended by Leap: When saving JPEG images, reduce the quality of the image by 10-20% to bring down the image file size. Minimising the file size by this amount should not affect the overall image quality.

Ability: Easy

Compress Site Files

Reduce the size of your CSS, HTML and JavaScript files that are larger than 150 bytes.

Recommended by Leap: Try reducing the page load by combining as many JavaScript and CSS files as possible.

Ability: Advanced

Clean-up Code

Optimise your sites code (remove spaces, commas and unnecessary characters) and eliminate any code comments, formatting and derelict code.

Recommended by Leap: CSS compressor is a free tool that can compress your style sheets down to a single line saving precious bytes of data.

Ability: Advanced

As well as following the above procedures, we proudly offer fully carbon neutral hosting options that uses gzip and SSD storage to help increase site speeds, if you wish to find out more, see our options here.

Still struggling to get your site up to speed? Chat to one of our web developers today, and whilst you there – why not see how we can help give your site a fresh new look with tips from our in-house designers.

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Imogen Coleman

Author Imogen Coleman

More posts by Imogen Coleman

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