Maverick Ventures’ Love Your Loo campaign for South West Water is a 12 month pilot project across 6 areas of the South West. As blockages within the sewer network are responsible for £4.5 million of pounds of issues each year through the inappropriate flushing of baby and hygiene wipes, moist toilet tissue, cleansing pads and sanitary products. This contributes to the 8,500 blocked sewers dealt with each year. Leap was tasked with this hard to reach campaign with desiging something across all platforms that was engaging, created curiosity and could be completed within 5 weeks including naming, branding and production inhouse of all illustrations.

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