A Luxury Sneaker Label That Helps Men Find Their Inner Champion.
Uomo D’oro means “man of gold” in Italian, chosen to remind you of the golden man you are with every step you take in life .Every sneaker created and every word used is carefully designed to inspire you to find your inner champion.
Leap branded the company as well as art directing the supporting products and assets.
Uomo Doro helps enroll a young man into a life-changing 2-year program. 10% of profits are donated to Youth Guidance’s Becoming A Man® program.
Beyond their shared values and passion for the necessary inner work, the program simply works. In its 15 year history, the BAM program has received many accolades, including high praise from former President Barack Obama.