Why we should all be seriously thinking about our sites security…
When searching for a website, one thing you may notice situated on the left side of your address bar is the short piece of text ‘HTTPS’, or ‘HTTP’, but what’s the difference?
HTTP VS HTTPS?
Hypertext Transfer Protocol aka HTTP is the foundation of data communication for the World Wide Web.
Whereas HTTPS is an extension of HTTP which has been encrypted with a security layer known as Transport Layer Security (TLS) or Secure Sockets Layer (SSL).
With more and more of us using the web for the likes of business and transactional purposes, information protector HTTPS has been purposely created to protect the transfer of sensitive information such as banking details, passwords, usernames etc.
Although it’s not mandatory to invest in an approved SSL Certification, most websites these days are in favour to do so due to reduced risks of hackers, Google benefits and customer retention for businesses.
Protection Against Hackers
Hackers are very much real. Submitting sensitive information through an unsecured website (HTTP) increases the chance of data being comprised by ‘man-in-the-middle’ attacks; when a third party (i.e. a hacker) is intercepting transmissions between two systems.
Google Chrome Identifies Non-Secure Sites
In an effort to drive the world toward a more secure global internet, as of July this year (2018) Chrome 68 (the latest version of Google’s number one web browser) has actioned a ‘Not Secure’ warning next to the address bar of any site not secured with HTTPS.
Improved Search Engine Rankings
Since 2014, Google have enabled HTTPS as a ranking signal. Although the strength as it stands now is low in weight compared to the likes of high quality content, Google have promised to strengthen the signal if more webmasters switch to HTTPs – and by the looks of things we are well on our way as Google studies show…
- Over 68% of Chrome traffic on both Android and Windows is now protected
- Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
- 81 of the top 100 sites on the web use HTTPS by default
Enhances Trust In Your Site
For most of us the aim of our site is for visitors to visit, look (some purchase) and return to your website, as well as recommend and share with others. Being SSL certified gives visitors confidence that your site is protected and diminishes many of those red flag warnings attached to unprotected sites such as dodgy payment processes, spam scares etc.
How Do I Get SSL Certified?
Getting your site secure is a really simple process and can be set up here at the Leap Studio by our tech-forward web developers. We’d be happy to chat to you regarding your sites security and any other website needs. We offer a quality service of web development, web design and carbon neutral hosting which includes a free standard SSL service in two of our hosting packages (for a chance of winning FREE carbon neutral hosting, including a FREE standard SSL certificate visit our hosting competition post or head over to the Leap Twitter page @Leapness).
For more information on securing your site, get in touch we’d love to hear from you!
Like what you see? Don’t miss out on our studio newsletter, emails you’ll actually want to read.