The report takes a deep dive into areas such as working with farmers, sourcing, manufacturing, community, and packaging. We worked closely with the Tilda team to deliver a visual style that balanced the vibrancy of the core brand identity with the more serious tone of the content, and developed bespoke elements such as illustrations and infographics. As with all projects at Leap we considered sustainability at every step of the process and the report was printed on 100% recycled paper with vegetable based inks.
The communication strategy included long form B2B content alongside bitesized snapshots suitable for instagram. We pulled out key highlights from the report, and made impact proof points more palatable by pairing them with interesting facts. We wrote, designed and produced two informative animated films that brought to life complex subjects by making them more human.
