A luxury sneaker label that helps men find their inner champion, Uomo D’oro (“Man of Gold” in Italian) design and make high-end footwear and donate 10% of their profits to Youth Guidance’s life-changing 2-year Becoming A Man® programme. The brand challenges the expectation for luxury and high-end fashion brands to be inherently wasteful and have little social conscience.
10% of profits donated to Youth Guidance’s Becoming A Man® programme.
For every 1100 pairs sold, a new public school will receive the life-changing benefits of the BAM program
Creation of a conscious focussed product that challenged the high fashion industry
We were proud to partner with a brand bucking the trend in a traditionally wasteful industry. Leap created Uomo D’oro’s brand identity and art directed the supporting products and brand assets, creating a uniform brand aesthetic that infused purpose into every step. We designed the brand’s look book, directed the digital journey and consulted on packaging and the consumer’s experience.