A luxury sneaker label that helps men find their inner champion, Uomo D’oro (“Man of Gold” in Italian) design and make high-end footwear and donate 10% of their profits to Youth Guidance’s life-changing 2-year Becoming A Man® programme. The brand challenges the expectation for luxury and high-end fashion brands to be inherently wasteful and have a little social conscience.
We were proud to partner with a brand bucking the trend in a traditionally wasteful industry. Leap created Uomo D’oro’s brand identity and art directed the supporting products and brand assets, creating a uniform brand aesthetic that infused purpose into every step. We designed the brand’s lookbook, directed the digital journey and consulted on the packaging and the consumer’s experience.
The Impact
People
10% of profits donated to Youth Guidance’s Becoming A Man® programme.
Planet
For every 1100 pairs sold, a new public school will receive the life-changing benefits of the BAM program.
Profit
Creation of a conscious focussed product that challenged the high fashion industry.
Thank you and your team for really hustling. I really appreciate it. Hard to find people like you. Thanks again.
Derek Viveiros
Founder – Uomo D’oro
