*When we say ignite the creative change our planet needs, we really mean needs. Because the planet might not need another rebrand, campaign, or piece of design for design’s sake. It doesn’t need more stuff, more noise, or more clever ways to sell the same story. It needs creativity that serves life, not just lifestyles. That’s what we mean by ‘challenging the brief’ – questioning what’s being made, and who or what it’s really for. We need ideas that act for both now and future generations.That’s why we talk about creative change, not just creative work. Because even sustainable or ‘eco’ design can end up being just slightly better versions of what we already have – a bit less bad but still feeding a system that takes more than it gives. So we ask: is this something the planet truly needs? Below, our team shares what those words mean to them:
The Planet doesn’t need all human creativity. We need to challenge the brief and act for now and future generations in all we create.
Our planet doesn’t need any more consumerism, it needs humans to reconnect with nature and be part of living system not consume and extract it.
– Simon
Our planet needs to be in the boardroom, technology that works for trees and bees and not just VCs (venture capitalists), our planet needs adventure capitalists – people willing to invest in ideas and innovation that are in service of regeneration…
– Steve
The planet needs radical action and accountability for those in positions of power. BUT it also needs art, joy, and love. To me, ‘needs’ is about balance.
– Rosanna
Needs* is simply what not only matters, but is absolutely necessary. A unfiltered, unyielding and unrelenting creative quest to help move the dial towards a better world.
– Nathan
The planet needs us to be considerate and caring about our the choices we make.
– Rebecca
The planet might need a few more clever ideas, but what it really needs is caring ones. For us to think like mothers and act like Earthlings, to leave this place better than we found it.
– Camilla
Our planet needs us to unite our voices and skills to take responsibility for its future.Through listening, collaboration, and collective action, change is possible
– Emily
Our planet needs us to cherish the people and places that we love. It needs us to fight to protect those things every day in every way that we can.
– Helen
Found out how our team feel about igniting the creative change our planet needs in the individual biogs here
Read about our gyshido for the planet here