A world with zero hunger by 2030

Client: The Innocent Foundation

Since they first started selling crushed fruit in 1999, innocent drinks have been donating 10% of its profits each year to charity.

The innocent foundation is the charity set up in 2004 as the primary channel for these charitable donations; its mission is to create a world where every person has enough food to live, turning brave, bold ideas into real solutions that help the world’s hungry, stop children dying of hunger, and help the poorest families feed themselves.

home page of innocent foundation website designed by b corp design agency leap

The innocent foundation came to us to design and develop their new website, and we sustainably host it on our carbon-neutral servers, too. We worked closely with them to design a website that increased their visibility and transparency, delivered their key messages, and created greater clarity about their work, all with the lightest possible impact on the planet. Loading the home page would use 0.89grams of CO2 (way below the average of 4.61g per page) but because we host the site on carbon neutral servers, it’s zero.

The Impact


850,000 people directly helped through the foundation’s projects.


Funding 84 projects across 39 countries.


Over £6 million spent tackling hunger around the world.

Matt and the LEAP team were fantastic to work with throughout our whole website redesign process. Not only offering support and brilliant (beautiful!) work, but always providing sustainability updates, B Corp news and climate optimism too. I wouldn’t hesitate in going to Matt and the LEAP team again if we needed, and would 100% recommend.

Olivia Sinclair, Foundation Engagement Manager at innocent drinks

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