Don’t Cry Wolf – never bluffing

Client: Don't Cry Wolf

Don’t Cry Wolf never bluff, something that seems to be scarce in the world of PR.

They exist to help brands communicate honestly and build affinity with their audiences; because people trust people who tell the truth. Their approach is to be utterly honest with our clients and expect the same from them. They’ll challenge matters they don’t believe in. They commit to actions they agree. They’ll admit when they’ve screwed up. They’ll celebrate success with you.

All this sounds reasonable, but it’s rare in the PR industry. Everything is delivered through the lens of wanting to do some good in the world. They believe turning a profit should benefit everyone.

We designed and developed Don’t Cry Wolf’s website (we sustainably host it, too), creating animations and illustrations to compliment their brand and no-bullshit tone of voice and actions. Alongside working in ongoing creative partnership with their team.

Design for print, website design, development, carbon-neutral website hosting, ongoing maintenance support, consultation, environmental actions, and merchandise.

The Impact


The Don’t Cry Wolf have grown amazingly since inception from two people to fifteen in just over 3 years. They’ve also been change makers by setting up B Corp PR working group to ensure there’s more accountability in their industry.


Alongside a 100% carbon neutral website we assisted in their journey to become a B Corporation, advised on environmental actions and set them on a path towards NetZero by 2022.


They’ve increased traffic from a few hundred users each month to 1.7k!
There organic search traffic has tripled.
They are ranking on page one for brand activism agency.

Since day one, I have been trouser wettingly excited about this partnership with Leap

John Brown

Founder and CEO – Don’t Cry Wolf

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