Inspire, unite and empower communities

Client: Surfers Against Sewage

Marine environment charity Surfers Against Sewage have blossomed from a single issue pressure group into a powerful organisation working across multiple campaigns. Their work has had an incredibly positive impact across the country, from Cornish beaches to the corridors of power in Westminster and many towns and communities in between.

We worked with them across a number of campaigns, curating a brand that had an impact on both local and national levels.

Plastic Free Coastlines

The Plastic Free Coastlines branding was designed to follow on from a successful and highly impactful PR campaign; it was attention-grabbing and had been intended to have a degree of “shock value”. As the campaign developed, our brief was to soften the message to make it more accessible to a wider range of people.

Plastic Free Parliament

When the Plastic Free movement reached Westminster and the corridors of power, we created a Plastic Free Parliament logo, with typography and a colourway in keeping with the internationally recognised Houses of Common “brand” to accompany Parliament’s announcement. We backed this up with an online resource that allows users to identify MPs sympathetic to marine environmental causes who they can write to, empowering people to lobby for change.

Plastic Free Schools

A youth-oriented iteration of the Plastic Free family of brands with a stencil-inspired logo and iconography developed to appeal to and empower young people. Designed to be implemented during school visits and presentations by Surfers Against Sewage’s team and regional representatives, we also designed their school worksheets and materials for maximum engagement.

Beach Clean Boxes

Brand design and an icon-led content language for Surfers Against Sewage’s beach clean boxes and #minibeachclean bins, allowing for easy recognition of components and non-verbal visual instructions. The iconography was further developed for the Surfers Against Sewage’s Regional Reps programme, providing each of these valuable volunteers with a “badge of honour”.

Plastic Free Communities

Upstream of coastlines are thousands of communities; the Plastic Free Communities brand was a development of the Coastlines project with a far broader target audience. The cut-out style box was designed to make it appear accessible to all; the communities to use as required in the fight against single-use plastics.

Every piece of work that we have produced for Surfers Against Sewage has helped them to deliver positive changes to the oceans and beaches that we all love and depend upon, and to the communities that impact upon, and are impacted by, the marine environment. From tiny actions to policy change, it all makes a difference and we’re proud to be associated with them.

The Impact


659 Plastic Free Communities and counting

1,930 Plastic Free Schools (6% of all in the UK) – over 800,000 pupils


595.6 tonnes of plastic litter removed from beaches since the introduction of Beach Clean Boxes, equating to 148,900 full bin bags.


Project coverage on national TV and in Parliament, creating valuable exposure for SAS.

We are always delighted to work with Leap, who have consistently produced outstanding results for the projects we’ve commissioned them to design and deliver. Their work in developing and delivering the brand identity and assets for Plastic Free Coastlines was no exception. The attention to detail, right down to the street towards eco paper stock made from algae, is phenomenal. And always fun to work with too.

Hugo Tagholm

CEO – Surfers Against Sewage

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