Crafting the website for a slow-fashion clothing company

We helped breathe new life into the website for the slow-fashion brand Bohemian Folk, with a planet-first design and development approach.

Bohemian Folk believes that true sustainability begins with simplicity. It is the core value that guides all aspects of the business. They produce seasonal limited-run garments inspired by the elements of earth, sun, and rain, using natural fabrics and dyes, made entirely by hand in the USA.

We took this core value and used it as the basis for the new website. Hand-crafting it into the design and build.

A handcrafted, sustainable approach

Our low-carbon design and build methods for WordPress were used as a guide throughout the project. They helped to influence our thinking from the beginning to the end. Starting with planning and user experience, to design, through development, and into deployment.

From the open-source platform we built upon to the plugins we integrated, everything was considered to create the best user experience with the lowest page weight.

Ensuring website speed across the globe

We made use of Cloudflare’s globally distributed content delivery network to improve the website’s speed and carbon footprint, wherever it is being viewed from. Coupling this with our 100% renewable-powered hosting, the website matches the company’s low-impact values.

Giving a handmade feel to digital

We worked on the user experience of the new site, and designed a clean, modern site inspired by “California simple” rather than “green clichés”. Bohemian Folk’s photography takes centre stage and the e-commerce shop has been streamlined and simplified.

Alongside this streamlined e-commerce system, we created a handcrafted aesthetic and layout for the website. Non-linear grid patterns, overlapping text and subtle patterned details mimic the stitchwork of the clothing. These elements were mixed with a natural, muted colour palette, again paying homage to the garments being created by Bohemian Folk.