Mobility is one of life’s essentials. We need to travel for our jobs, education and leisure. But for environmental, social and financial reasons, the days of fossil-fuelled private car ownership are numbered.
Environmentally, In the UK, transport accounts for over 30% of CO2 emissions and is the biggest source of air and noise pollution.
Co Cars & Bikes missions is to provide low carbon, on-demand, affordable shared mobility for all, and their vision is to create a greener, calmer more connected places where people thrive.
They are a hire-by-the-hour car and e-bike club for the South West and are the first and largest shared docked electric bike hire scheme in the UK and the largest UK car club west of Bristol.
Co Cars & Bikes wanted cohesion and positive reinforcement across their three core businesses from apps and digital through printed banners, leaflets and promotional items, right up to the bikes, bike hubs, cars and delivery service themselves.
Through discovery workshops, we designed a range of agile iconography, illustrations, branding and guidelines for how to implement their vision of the future of the co-sharing economy. Emphasising the use of Co in its relation to collaboration, CO2 and low carbon throughout their marketing materials.
The Impact
People
1200+ users.
30% reduction in car usage.
15% reduction in travel costs.
20% increase in active travel per user.
Planet
Removal of 149+ tonnes of CO2 from the atmosphere per year.
The average reduction in CO2 emissions is 33% per user.
Profit
100 Co Bikes.
40 Co Cars.
1 Co Delivery.
1 electric, shared zero carbon future.
Working with Leap has been a fantastic and collaborative experience and I’d like to thank them for their patience and persistence in getting us to the right solution for our brand evolution. Their work has elevated how we look to match what we believe in, helping us communicate the benefits of shared mobility for all to stakeholders, businesses and the public at large. I look forward to seeing where our journey will take us together.
Helen Scholes
Marketing Manager
